Over the past two decades, Google (NASDAQ:GOOG) (NASDAQ:GOOGL) has grown to create various revenue streams, but its core business continues to be advertising through its Search engines, most notably ‘Google Search’. Google’s Search advertising revenue has been slowing down recently, and fears are mounting over rising competitive alternatives. The tech giant has indeed been heavily investing in AI to keep up with innovation and stay relevant as a Search destination, though it could be innovating at the expense of its own future advertising revenue.
Google Search is Alphabet’s flagship service, offering an incredible advertising avenue for website publishers and digital retailers. Search activity incurs high-intent, enabling advertisers to target users exactly when they are actively seeking those specific products/services. In Q3 2022, 73% of Google Advertising revenue came from the ‘Google Search & other’ segment, but its year-over-year growth rate slowed to 4%. Executives cited