The New Book ‘How Music Grows Brands’ is a First-of-Its-Kind Guide to Unlocking the Power of Music to Shape Culture, Drive Business, and Grow Brands
Branding experts and music industry leaders Joe Belliotti and Rebecca Jolly provide insider strategies, frameworks, and principles to help brands utilize music as their most powerful marketing asset
How Music Grows Brands
LOS ANGELES, Jan. 10, 2023 (GLOBE NEWSWIRE) — The new book “How Music Grows Brands: The Field Guide” is available today Jan. 10 across book retailers including Amazon and Barnes & Noble.
“How Music Grows Brands” provides brand marketers and music industry executives with the strategies and tools necessary to create mutually beneficial music-marketing partnerships across artist endorsements, live events, content creation, sonic branding and more. In their first book, Belliotti and Jolly introduce Brand dB, a proprietary methodology, a roadmap for long-term success.
“Our goal is to equip brand marketers with the strategies and tools to connect emotionally with consumers through music,” co-author Joe Belliotti said. “When a brand creates value for itself