The New Book ‘How Music Grows Brands’ is a First-of-Its-Kind Guide to Unlocking the Power of Music to Shape Culture, Drive Business, and Grow Brands

Branding experts and music industry leaders Joe Belliotti and Rebecca Jolly provide insider strategies, frameworks, and principles to help brands utilize music as their most powerful marketing asset

How Music Grows Brands

How Music Grows Brands

LOS ANGELES, Jan. 10, 2023 (GLOBE NEWSWIRE) — The new book “How Music Grows Brands: The Field Guide” is available today Jan. 10 across book retailers including Amazon and Barnes & Noble.

“How Music Grows Brands” provides brand marketers and music industry executives with the strategies and tools necessary to create mutually beneficial music-marketing partnerships across artist endorsements, live events, content creation, sonic branding and more. In their first book, Belliotti and Jolly introduce Brand dB, a proprietary methodology, a roadmap for long-term success.

“Our goal is to equip brand marketers with the strategies and tools to connect emotionally with consumers through music,” co-author Joe Belliotti said. “When a brand creates value for itself

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%.

What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time online on sites like Google and Meta, so it’s no surprise that they’re facing hurdles, despite still growing (albeit slower than other digital ad platforms).

Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. The majority of iPhone users opted not to be. Google was not affected by this update, as it relies on customer intent, revealed by a user’s search terms.

The TikTok effect. Marketers want more options, and TikTok is it. TikTok’s hold on the

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