Hollywood talent agencies seek new deals tied to Netflix ads

The creative talent behind shows on Netflix’s new ad-supported service should earn more money if their series are popular with viewers, the chief of one of Hollywood’s top talent agencies has argued, a move that would represent a major shift in the streaming pioneer’s model.

In November, Netflix introduced a new subscription service in which viewers have access to a more limited selection of titles for a lower price in exchange for watching ads.

In an interview with the Financial Times, Jeremy Zimmer, head of the United Talent Agency, said this new strategy “changes the game” in terms of how the streamer should compensate creative talent.

“A show that does really well will get more advertisers and more revenue will flow to Netflix,” he added. “Therefore, our clients who created that show should be compensated for that additional revenue.”

Netflix, which launched its ad-supported service to offset slowing subscriber growth,

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