How global trends can impact the International Business course

International Business needs to be a truly multi-disciplinary course.
| Photo Credit: Freepik

To carve out a successful career in the future, management aspirants have to be on the lookout for emerging market trends such as increased automated and digitised services, a rise in sustainable living and novel forms of media and financial products. Students should ask themselves what skills they need to acquire to cope with these changes.

With globalisation being the way forward in the world order, all these new market trends fall into the complex territory of International Business, which has primarily dealt with global commercial laws and practices along with an eclectic combination of cultural studies and international politics and relations. The discipline, designed to create global business thinkers, needs to expand its scope.

Emerging areas

With heated debates regarding nuclear power or the ongoing energy crisis due to the Russian-Ukraine conflict, it is evident

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