Lasso announces a significant step forward in healthcare marketing measurement

The healthcare marketing and analytics leader expands their Measurement Suite to include unprecedented audience and campaign insights.

AUSTIN, Texas, Jan. 3, 2023 /PRNewswire/ — Lasso, an IQVIA (IQV) business and provider of a leading healthcare marketing and analytics operating system, announced the integration of IQVIA’s AIM XR (Audience Identity Manager® XR) into their operating system, giving over 4,000 medical publishers access to timely insights on campaign reach and effectiveness. Lasso’s Measurement Suite is immediately available to all AIM XR partners.

Lasso an IQVIA Business Lasso (

In the past, campaign and audience measurement for healthcare publishers required significant time and technical expertise. The combination of Lasso’s platform with AIM XR’s consented identity data and rich behavioral insights significantly improves this process for publishers, eliminating complexity and breaking down historical barriers to ROI and reporting solutions. The announcement represents a turning point in healthcare customer engagement, and accelerates a larger

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