Business, the Brain and Brand Loyalty

The exploration of all the ways that business touches your lives can lead to some intriguing places. Wharton Global Youth has followed economic and entrepreneurial threads inside cities and family businesses, through Hollywood entertainment and Silicon Valley startups, across the blue economy of oceans and ESG investing, to the metaverse and beyond.

One of the most provocative areas of business today asks people to look within for an understanding of some of the key mechanisms underlying decision making, innovation and insight, empathy and human connection – at the nexus of business and brain science.

The Science of Neuroeconomics

The Wharton Neuroscience Initiative at the Wharton School of the University of Pennsylvania, seeks to build better business through brain science, which is to say that business professors are combining the study of the architecture of the brain and how it operates, with their areas of research to understand the business mindset

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