BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic
Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector
NEW YORK, Dec. 29, 2022 /PRNewswire/ — BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion). Other shareholders including CEO Tom O’Regan and Co-Founders Vin Turk (COO) and Erik Matlick, along with Clarion, will maintain ownership stakes in Madison Logic and continue to support the business in partnership with BC Partners.
Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results. According to Forrester Research, sustainable B2B pipeline growth requires