Costco Facing Lawsuit Over ‘Fishy’ Advertising Practices

People love shopping at Costco  (COST) – Get Free Report. The membership-based warehouse club has dominated the American Customer Satisfaction Index’s annual retail survey.

The retail giant has topped the survey for six straight years scoring an 81 on a scale that goes to 100, leading its top rival Target (TGT) – Get Free Report and Walmart’s  (WMT) – Get Free Report Sam’s Club, which both scored a 78 while Walmart landed at the bottom of the survey with a 71.

Keeping customers happy is essentially Costco’s business. The company sells memberships and member retention and growth are its two most important metrics.  

In recent years, the warehouse club has done well with both. Its U.S. and Canada renewal rates have inched up to over 90% and its membership growth has been steady. Members renewing and providing the chain positive word of mouth

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