How Amazon Ads Is Reshaping Contextual Advertising


The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. This makes it more difficult for decision-makers to plan their road maps, which they are working on as we speak.

Here at Amazon Ads, we are focused on solving for the future of addressability without sacrificing relevancy while continuing to meet the needs of consumers. This means we’re building products that are already familiar to advertisers. One of our key differentiators, however, is that we’re combining those products with all the unique capabilities that Amazon Ads can offer.

Take contextual advertising, which is experiencing a reemergence.

Context strengthens reach

Results from our new Contextual Targeting product, which is currently in beta,

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