TikTok Sold $4.3M Weight-Loss Ads, Breaching Its Policy and Promises
- TikTok took millions of dollars worth for ads selling damaging weight loss products, analysis shows.
- Promoted products offer extreme weight loss via laxative drinks and fitness regimes.
- These posts show a troubling contrast to TikTok’s claims to support body positivity.
TikTok accepted millions in ad revenue from two companies that sell weight-loss products promising extreme results, violating its own policies and calling into question its commitment to body positivity.
The platform sold ads worth $4.3 million to companies owned by the digital-wellness firm Kilo Group, according to analysis shared with Insider by the campaign group Media Matters.
It said the spending took place between November 1, 2022, and January 7, 2023, citing the digital-ad research tool Pathmatics. Collectively, the posts were viewed 415 million times, it