5 Big Steps We Took in 2022 Toward a More Sustainable World

Climate news is rarely cheery these days. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate.

With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry’s response to climate change. Because amid the gravity of the crisis, there’s important work worth celebrating.

Ad Net Zero goes global

In January, Ad Net Zero will launch a U.S.-based chapter, taking its mission global. The group, created by the Advertising Association in 2020, aims to catalyze “immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030,” according to a statement from its launch.

As it expands globally, Ad New Zero faces challenges to the scope of its mandate. Other climate-focused industry groups, including Purpose

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