For Tom Connor advertising is second nature

During his career as a mover and shaker on Madison Avenue, and for the past 30 years as an advertising and marketing entrepreneur at the White Plains-based Weinrib & Connor Agency, Tom Connor has been at the forefront of helping businesses as the march of technology reshapes what they need to do to tell their stories, sell their products and compete with their competition.

Tom Connor

In the weeks and months ahead, Connor will be sharing his expertise with Business Journal readers in a series of columns. He’ll explore various aspects of advertising, marketing and branding in the digital age. He plans to provide vital details of what businesses need to do and how to do it, including the use of mobile platforms to deliver advertising messages.

“If you want to do a social media campaign, you need to know the rules of the road,” Connor said. “People usually don’t

Read More

Sedgwick appoints Tom Simoncic president of property and international

MEMPHIS, Tenn., Jan. 4, 2023 /PRNewswire/ — Sedgwick, a leading global provider of technology-enabled risk, benefits and integrated business solutions, announced that Tom Simoncic has been named president of its property and international business. The appointment follows the news that Ian Muress, international chief executive officer, will be retiring March 31, 2023, after an illustrious 45-year career.

Simoncic is a well-known industry veteran with more than 30 years’ experience in all areas of the business, including third-party administration (TPA), marine, forensics and repair. His influence and impact stretch across multiple international markets, making him an instrumental leader in Sedgwick’s global operations.

“Our international business has grown significantly over the past five years under Ian’s leadership, with a strong pipeline in place for continued success in 2023 and beyond,” said Mike Arbour, Sedgwick CEO. “I look forward to Tom leading the ongoing growth of our operations around

Read More