UK Supermarket Co-Op Creates Marketing and Membership Role

The British supermarket chain Co-Op Group has named Kenyatte Nelson, the former chief brand officer for clothing retailer N Brown Group, to lead its marketing and membership strategies.

With an annual turnover of more than $13.3 billion (11 billion pounds) the business runs more than 2,500 food stores and 800 funeral homes across the U.K. It also owns the local wholesale chain Nisa, making it one of the world’s largest consumer co-operatives.

Decades of experience

Nelson will report to chief executive Shirine Khoury-Haq when taking on the newly created role of chief membership and customer officer.